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Driving the Innovation Cycle
Every day, data is used to better understand and predict behavior and often holds the answer as to whether something needs improving. To design a good product, for example, businesses must be proactive, anticipate what the customer needs and find a solution. It’s a cycle of learning what interrupts the product user’s daily work and then utilizing that knowledge to design and continuously improve the product. This process doesn’t just apply within the walls of a tech organization, either. It’s t...